There are few things we love more than film production, and bourbon is one of them. We always wanted to create content that showcased our love of this deliciously distilled drink, so we partnered with our old friends at Rule29 and our new friends at Willett Distillery to explore what was possible.
With Rule29 and Willett, it was decided that we would create a one-of-a-kind book as an ode to bourbon. The book would feature beautiful photography (shot by us) of the Willett Distillery operation, as well as content by author Bob Davidson and design led by Rule29. We also wanted to pair the book with compelling visuals that really captured the heart of bourbon, so we decided to create a series of videos that pair well (pun intended) with the book.